I was coincidentally looking through the TTAC newsletter when Katherine Donald shared the link w her Coalition for a Tobacco Free Arkansas mailing list. What I happened to fall upon in the table of contents was the link to the FDA Tobacco Products page and 8 Tips for talking to youth about tobacco. I get the FDA updates but don’t always follow up. This is one reason why.
The CDC 2007 Best Practices for Comprehensive Tobacco Control Health Communications Interventions makes the statement:
“Adolescents and young adults are very sensitive to perceived social norms and media presentations of smoking behavior. Nonsmoking adolescents exposed to tobacco advertising and promotional campaigns are significantly more likely to become young adult smokers. Because adolescents and young adults have been and continue to be so heavily exposed to images of smoking in the media, tobacco advertising, and promotional campaigns, public health counter-marketing campaigns are needed to focus on preventing initiation and promoting cessation.”
Nowhere in the FDA ‘tips’ for talking to youth is there any mention of tobacco advertising, tobacco promotion, marketing, or even the words “tobacco industry.” Instead, it focuses on how the young individual must decide, regardless if they are 11 years old or not, if they will become a nicotine addict. This is just another example of how and why the Family Smoking Prevention and Tobacco Control Act is a national disgrace.
How is it that the Campaign for Tobacco Free Kids, the American Cancer Society, the American Heart Association, the American Lung Association, and a wealth of popular public health groups, not including the National African American Tobacco Control Network and Americans for Nonsmokers’ Rights, could support such a terribly flawed bill?
That is a huge question. How, or will, these groups rectify and apologize for their misspent support? The greater issue is: how will the rest of us redeem a federal law that institutionalizes tobacco unlike never before?
