Cigars, Candy, Litigation, and Laws
In 2009 Congress passed the Family Smoking Prevention and Tobacco Control Act with support from major public health groups, and tobacco giant Philip Morris. Lauded by supporters as a landmark, the bill gave the Food and Drug Administration limited authority over tobacco. But three years after passage, the bulk of the FSPTCA has been delayed or repealed by tobacco industry litigation. Requirements that tobacco advertisement near where children are present be limited to black on white has been struck down. Large graphic package warnings, scheduled to go in effect in 2012, are still delayed. And most recently authority preempting local control over point of sale warnings has been delivered a setback in a New York appellate court.
While many consider the omission of menthol in the list of restricted cigarette flavorings a serious flaw in the FSPTCA, banning fruit and candy flavors have not been thwarted in the courts. Unfortunately, pro tobacco forces in Congress have introduced a serious challenge in the Traditional Cigar Manufacturing and Small Business Jobs Preservation Act of 2011. Purportedly focused on high end cigar products, this bill would remove cigars from FDA regulatory authority. However, that includes the smaller candy and fruit flavored cigars that are a significant feature of the tobacco cartel’s growth market. These small cigars are more accessible to youth not only because they are sold in flavors but they are also sold individually and often the most inexpensive tobacco product available. The 2012 Surgeon General’s Report on Youth and Young Adult Tobacco Use notes that 1 in 5 white male high school seniors is a current cigar smoker and that most typically consume more than one type of tobacco product.
This proposed legislation should alarm local tobacco free advocates because 3 of Arkansas’ Representatives are co-sponsors. Additionally, retailers in Arkansas are not yet required to place all tobacco products behind the counter. Product placement, like placing small cigars next to bubble gum, has long been a tactic in a sophisticated strategy making tobacco seem normal and desirable in stores where youth frequent.
For all its flaws, the FSTPCA may show most promise in the potential for point of sale regulation. The new law allows state and local restrictions on the “time, place, and manner” but not “content” of tobacco marketing. One locality, Haverstraw, NY, has become the first U.S. municipality to restrict tobacco displays, mimicking tactics public health advocates have employed in other countries.
Protecting the marketing and promotion of inexpensive candy flavored tobacco with bill titles like “Small Business Jobs Preservation” would be silly if the cost to public health were not so tragic. The Surgeon General’s Report notes that 80% of high school smokers will go on to smoke into adulthood. Half will die prematurely. It is this compelling interest that should drive policy makers to recognize the tobacco cartel’s continued profit at the public’s expense, and end it.
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