Lung Cancer in the Natural State

Handsel Art

11 June 2010

FOR IMMEDIATE RELEASE

contact J.R. Few

handselart@marioncounty.com

or 870-427-1365

Physicians, Laypersons Challenge Lung Cancer

Over 100 physicians, nurses, and advocates engaged Arkansas’ greatest cancer killer at the Current Care and Emerging Technologies, Lung Cancer in the Natural State Conference at the UAMS I. Dodd Wilson building in Little Rock June 11. Sponsored by the Arkansas Cancer Coalition, Stamp Out Smoking, and UAMS, the symposium was designed to be an interdigitation between medical professionals, tobacco prevention advocates, and cancer survivors and caregivers.

Making welcoming remarks were State Representative Fred Allen and Dr. Peter Emanuel with the Winthrop P. Rockefeller Cancer Center. Hematologist Dr. Mazen Safar then outlined frustration with the lack of progress in lung cancer morbidity. In the past decades research has shown that lifespan for lung cancer patients is increased as much from quitting smoking as chemotherapy.

Physician and Advocate breakout sessions dealt with topics ranging from the staging of lung cancer and stereotactic radiation to the guilt misplaced on smokers. Dr. Thaddeus Bartter, chair for the conference, noted during the Advocate’s session the enormous cost of unnecessary screening as , “Taking anatomy and trying to turn it into biology” while physicians discussed tailored therapy for patients.

Lung cancer survivor, American Cancer Society volunteer and patient advocate Joanne Blos, encouraged the hope that living, “means being a contributor and having joy.”

Co-chair for the event, J.R Few, opined that this had been a singularly significant opportunity for tobacco free advocates to learn from and join oncologists and surgeons in a front line challenge to cancer.

Pictured at the first annual Lung Cancer in the Natural State conference is surgeon Dr. Matthew Steliga addressing the statewide audience. Recognizing patients as individuals, as persons, Dr. Steliga said, “ A patient is not a carton of milk with an expiration date.”

Presentations will be available with the Arkansas Cancer Coalition at www.arcancercoalition.org.

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The presentation, Lung Cancer, or How Tobacco Changed the World can be seen here: http://www.vimeo.com/12517090

The Subtleties and Sophistication of Tobacco PR

This morning i opened up my daily Google Alert on Tobacco and happened to catch the headline, “Tobacco could help save lives, UC Davis team says”. Following up on this I read the press release concerning the UC Davis Big Bang business plan competition winners who had been awarded $15K for their proposal to use the tobacco plant as a source for vaccines. One of the members of the winning team is quoted, "I think this is an opportunity where tobacco can be used in a good sense."

Now this caught my eye for a couple of reasons. One is because I knew Davis, CA had a historical reputation for a tobacco free environment. In 1993 Davis had the only 100% smoke free policy in the nation and even today has extensive outdoor protections from secondhand smoke.

The second reason I was suspicious is because I knew that there was a bizarre use of Arkansas Master Settlement monies at the Arkansas Biosciences Institute. The MSA was the $246 billion settlement with the tobacco companies and the states for the harm caused by tobacco related disease. This has proven to have been a huge victory for the tobacco companies for the simple reason that nowhere in the agreement is it stipulated how this money is spent. Today states have only dedicated about 2.3% of MSA and tax revenue monies for tobacco control. Arkansans, however, stand alone with the Initiated Act 1 of 2000 dedicating their MSA payments toward primarily health related issues. Among these issues is the Arkansas Biosciences Institute created from 23% of the MSA to “focus on agriculture and basic and clinical scientific research that will lead to health improvement, especially in the area of tobacco-related diseases.” Now a state of the art research facility is a fantastic thing for a place like Arkansas. But early in 2004 Dr. Carole Cramer was hired as the Executive Director. Dr. Cramer’s expertise is the genetic engineering of the tobacco plant. This takes some mental agility to see that as an area of tobacco-related disease, but this is Arkansas.

So knowing of this tobacco industry coup and the smoke free distinction Davis enjoys I went to see just who could have influenced the Big Bang award. The major sponsor of the award is DLA Piper, a global law firm that represents anyone from the French gaming industry to, you guessed it, the tobacco industry. Arkansans may recall that DLA Piper senior Policy advisor Dick Armey recently came into the state to campaign against the proposed tobacco tax to fund our state's trauma system.

So now, is anyone else leery here?

The tobacco industry has a ready history of deceit and manipulation of public opinion toward tobacco and a degree of sophistication and cunning that almost baffles the imagination. This is just one more example.